Recently, Apple made an interesting transition from a web-based service they’ve used for years, known as .Mac. The “dotmac” service was created as a way to keep your information organized and updated. It provided subscribers, who were required to pay $99/yr. for the service, an excellent email system, a way to organize and store bookmarks on the web, a internet-based hard drive known as an iDisk to store gigs of data on, a gallery to publish websites, photos, videos and more as well as a way to keep all your data, personal settings and other information in sync.
At this year’s Apple Worldwide Developer’s Conference (WWDC08), Steve Jobs unveiled MobileMe during his keynote address. It claimed to be a brand new, and improved system that would replace .Mac. It claimed to offer “Push Email, Push Contacts and Push Calendars” and used a clever “Apple” way to explain this. MobileMe would store all your information in a “cloud” and then push information down to all of your devices and any changes made on your devices would be pushed up to the “cloud” and back down to the rest of the hardware on your network.
On July 11th, in the shadow of the iPhone 3G release, Apple began the transition to MobileMe. The millions of users that already owned .Mac, plus the hundreds of thousands that has purchased it alongside their shiny new iPhones were shocked when they received errors when trying to use Mail, Calendars and Contacts. Over time, what Apple called a “rocky transition” continued to plague at least “1% of all MobileMe users”, according to Apple’s status checker on the MobileMe website.
Personally, I only noticed the small bugs that I assume the other 99% of MobileMe users experienced. It took days for Apple to officially release an update that would change all references to .Mac on your Mac to MobileMe. I ended up finding this on a torrent, through a link from MacRumors and installing it myself. I also noticed that Mail was still using the Mac.com servers to send mail and that it seemed my data – which was supposed to update instantly, if I understood the cloud concept correctly – was taking around 15 minutes to show up as a change on my computer.
Days later, Apple finally made some sort of announcement about the service. They offered everyone who was an existing customer a free 30-day extension to their plan while they fixed the issues. Later in the week, Apple finally updated their website and system to no longer say “Push” services. Apparently, while data could be pushed instantly from the MobileMe cloud to the iPhone and Me.com website, it would only be changed on your Mac or PC every 15 minutes, when an automatic Sync would take place in the background.
Two days ago, after Apple began to receive terrible press and had thousands of angry customers plaguing their forums and support chats with messages like “HOW DO I GET A REFUND?” and “NO MAIL FOR 14 DAYS – NO WORD FROM APPLE!”, Apple finally talked. They created a MobileMe Status page, which in effect is a blog, where they are trying to keep customers in the know of what is going on.
Overall, I think Apple is doing the best they can coping with an overwhelming use of their product. Not only were they not expecting such demand, but when the problems began, they had no way to slow down the activity, with more and more users signing up every day and flooding their servers. It looks like they’re slowly beginning to fix things and I’m sure there will be some future updates to address the Push issue as well.